About the ProjectÂ
This case study focuses on improving the onboarding experience for SmartWealth, a digital investment platform by NBK Wealth. The project aimed to simplify the onboarding journey for users by addressing key usability issues such as unclear navigation, lack of guidance, and inaccessible design.
Through user research, competitive analysis, and usability testing, I identified pain points that caused confusion and reduced trust. My redesign introduced a clear step by step flow, visual progress indicators, friendly explanations, and cleaner layouts.
The new design enhances clarity, guides users with confidence, and creates a smoother, more engaging onboarding experience that builds trust and increases user satisfaction.